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Be swept away by the colour-crazy delight of LG’s HDR Super technology. This set fuses super-4K detail with eye-popping High Dynamic Range to deliver immense home viewing. Boosted by an IPS Quantum Display, ColourPrime Plus and booming Harman Kardon sound, this TV is an audio-visual masterstroke. With a rich suite of state-of-the-art Smart features, you’ll access all the content you need to turn this set into the hub of your living room. It’s finished with a bright metal design and all-new crescent stand too, so it will look beautiful on-and-off. Spectacular HDR Super & Dolby Vision Forays into colour-boosting High Dynamic Range (HDR) have begun, and LG have become one of the forerunners with their HDR Super. As members of the newly-founded UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion rich colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like this can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Better yet, the UH770 is one of the few sets to be compatible with Dolby Vision content – a special standard that loads on even more mind-blowing colour and contrast. Vibrant IPS Quantum Display Playing a large part in this set’s staggering picture is its IPS Quantum Display. Backed by image-deepening ColourPrime Plus, this LED will make all your shows look vivid, bright and eye-poppingly beautiful. Its ULTRA Luminance technology uses local dimming to deliver inky blacks, bright whites and all-round incredible contrast. You’ll take in the rich beauty wherever you’re sitting too, with the screen’s Wide Viewing Angle. The IPS panel uses in-plane switching to keep the display consistent and make any seat the best in the house. Magnificent 4K Detail To respond to screens getting bigger, brands have packed their screens with more pixels. This 49-inch screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Experience this high-spec picture across a range of broadcasts, movies, sports and more thanks to 4K upscaling. As it converts lower resolution content to near-4K quality, anything you watch on the big screen will be truly extraordinary. Rumbling Harman Kardon Sound With 20W sound designed by Harman Kardon, LG’s crisp multi-channel speaker system delivers room filling sound for a highly refined and powerful audio experience. Seamless webOS 3.0 Smart Platform Revolutionising the way you watch and experience entertainment on your LG TV is the award-winning Smart TV webOS platform. Delivering a simple connection, simple switching and simple discovery, there is more content available than ever before. You can stream Sky Movies or Sports through NOW TV, 4K UHD content through Netflix or Amazon and even music from Spotify. Other apps like Facebook, Twitter and YouTube will keep you in touch with all your social network platforms. Marvellous Magic Remote Point, click, scroll and use voice commands with LG’s innovative Magic Remote. This way, navigating the feature-rich webOS is as simple as possible. Using the Magic Zoom button, you can even hone in on the picture to get finer details. Freeview Play Coming This LG TV will feature Freeview Play this Summer. Combining catch-up TV, on-demand services and live television, watching what you want, when you want, is now easier than ever. It’s free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Player, 4oD and Demand 5 are also available without having to open specific applications. This will give effortless scroll back so you never miss a second of your favourite shows. Bright Metal Design Formed of a lightweight premium metal, LG’s design will be a suave and elegant addition to your living room. It’s held up by the brand’s all-new crescent stand too, for a sweeping beauty that you’ll be proud to make part of your décor. Perfect partners With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV’s sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don’t compromise on quality either. Take a look at our full range of soundbars. Don't forget... If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable. View our collection of cables & connections And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands . Please note: A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time and John Lewis cannot guarantee an App’s availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps are not included within the terms of the manufacturer’s warranty or the John Lewis 5 Year Guarantee (2 Year for Audio Visual products).